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PlainSight
Insightful Actions

Guides

Plain-English guides to reading your business numbers โ€” the figures that matter, what good looks like, and what to do next. No spreadsheet skills required.

How to read your salon's sales report

The salon numbers that actually matter โ€” average ticket, retail mix, rebooking, revenue per chair โ€” and the one action for each.

Barbershop numbers that actually matter

Average ticket, revenue per chair, repeat rate and your busiest hours โ€” a five-minute read of your booking export.

The med spa KPIs to watch every month

Revenue per provider, treatment mix, rebooking, device utilization and retail attach โ€” the metrics that move aesthetics profit.

Gym & fitness studio KPIs worth tracking every month

Revenue mix, average revenue per member, personal-training attach, class utilization and retention โ€” the numbers behind a healthy studio.

Trading journal review: win rate, profit factor and expectancy

Why win rate alone is meaningless, what actually defines an edge, and how to find the one setup leaking money.

What your POS export is trying to tell you

Dayparts, item mix, average check and discount creep โ€” for restaurants, bars, convenience and retail.

Dental practice KPIs worth reading every month

Production versus collection, hygiene reappointment, case acceptance and AR aging โ€” the numbers that decide practice profitability.

Restaurant prime cost: the number that decides whether you profit

Food cost, labor, covers, average check and menu mix โ€” read weekly, not monthly, while you can still change the outcome.

HVAC & plumbing: reading job profitability from your invoices

Average job value, revenue per tech, service versus install mix, callbacks and membership revenue.

Decline curve analysis in plain English

Initial rate, decline, the b-factor and EUR โ€” what a decline curve really tells you, and where it misleads.

Tattoo shop numbers: revenue by artist, session and deposit

Revenue per artist, deposit capture, no-shows, session value and repeat multi-session work.

Ecommerce sales analysis: what your order export really says

AOV after discounts, product concentration, repeat purchase rate, refunds and discount dependency.

Client concentration: the number every agency should watch

Why one client at 30% of revenue is a risk โ€” plus effective rate, retainer mix and payment timing.

How to actually read your own spending

Where the money really goes, which categories drift, subscription creep โ€” and finding one change worth making.

Law firm KPIs: utilization, realization and what you actually collect

Why a fully booked firm can still lose most of a good year โ€” and the three gaps where legal work leaks value.

Revenue per mile: reading a trucking operation's real numbers

Loaded vs all-in revenue per mile, deadhead, cost per mile and lane profitability โ€” which freight is worth running.

Rental & Airbnb numbers: occupancy, ADR and what's left over

Why RevPAR settles the rate-versus-occupancy argument, plus channel fees, turnover cost and seasonality.

Accounting & tax firm KPIs: beating the seasonality trap

Seasonal concentration, revenue per return, realization and the recurring revenue that turns a sprint into a business.

More guides on the way. Have a request? Tell us.