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PlainSight
Insightful Actions

Guides

Plain-English guides to reading your business numbers โ€” the figures that matter, what good looks like, and what to do next. No spreadsheet skills required.

How to read your salon's sales report

The salon numbers that actually matter โ€” average ticket, retail mix, rebooking, revenue per chair โ€” and the one action for each.

Barbershop numbers that actually matter

Average ticket, revenue per chair, repeat rate and your busiest hours โ€” a five-minute read of your booking export.

The med spa KPIs to watch every month

Revenue per provider, treatment mix, rebooking, device utilization and retail attach โ€” the metrics that move aesthetics profit.

Gym & fitness studio KPIs worth tracking every month

Revenue mix, average revenue per member, personal-training attach, class utilization and retention โ€” the numbers behind a healthy studio.

Worship center & church KPIs worth tracking every month

Giving by fund, recurring against plate, the summer slump and December, payroll share and giving households โ€” the numbers that keep a congregation's money healthy.

Commercial cleaning & janitorial KPIs worth tracking every month

Recurring share, labor per building, yearly price adjustments, account retention, credits and government contracts โ€” whether each building still pays.

The agent's transaction checklist, and what skipping each step costs

Agency, buyer agreements, disclosures, deadlines, earnest money and wires, phase by phase โ€” written for a broker to hand to a team. With a Massachusetts section.

Commercial property due diligence: screen the building before you buy

The documents to request, the reports to order (title, survey, Phase I, condition, zoning, estoppels) and the red flags that should stop the clock.

Buying commercial property, step by step

NOI, cap rate and debt-service coverage, the letter of intent, the purchase agreement, financing, title and survey, closing and the day after.

Private practice numbers for psychologists: what each hour pays

What each payer pays for a session against your self-pay fee, how full the week is, late cancellations, testing, claims and where video clients sit.

Scooter shop numbers: the season, the bench and the service plan

Sales by month against last year, e-scooters, gas scooters and e-bikes, the repair bench, service plans, gear at the counter and certified batteries.

Core facility numbers: the grant calendar, the recharge rate and the lines that grow

For a cell and molecular biology lab that bills: money by lab, service and funder, the September rush, one account's share, the recharge rate against cost, and the authentication line every journal asks for.

Contract manufacturing numbers: the quote, the long-term agreements and the customer mix

For a manufacturer that makes for several industries: money by customer, industry and process, the agreements that never repriced, every customer past the 10% line, the quote against the job, and what each industry asks of you first.

Trading journal review: win rate, profit factor and expectancy

Why win rate alone is meaningless, what actually defines an edge, and how to find the one setup leaking money.

What your POS export is trying to tell you

Dayparts, item mix, average check and discount creep โ€” for restaurants, bars, convenience and retail.

Dental practice KPIs worth reading every month

Production versus collection, hygiene reappointment, case acceptance and AR aging โ€” the numbers that decide practice profitability.

Restaurant prime cost: the number that decides whether you profit

Food cost, labor, covers, average check and menu mix โ€” read weekly, not monthly, while you can still change the outcome.

HVAC & plumbing: reading job profitability from your invoices

Average job value, revenue per tech, service versus install mix, callbacks and membership revenue.

Decline curve analysis in plain English

Initial rate, decline, the b-factor and EUR โ€” what a decline curve really tells you, where it misleads, and what the forecast is worth (PV10, payout, breakeven).

Tattoo shop numbers: revenue by artist, session and deposit

Revenue per artist, deposit capture, no-shows, session value and repeat multi-session work.

Ecommerce sales analysis: what your order export really says

AOV after discounts, product concentration, repeat purchase rate, refunds and discount dependency.

Client concentration: the number every agency should watch

Why one client at 30% of revenue is a risk โ€” plus effective rate, retainer mix and payment timing.

How to actually read your own spending

Where the money really goes, which categories drift, subscription creep โ€” and finding one change worth making.

Law firm KPIs: utilization, realization and what you actually collect

Why a fully booked firm can still lose most of a good year โ€” and the three gaps where legal work leaks value.

Revenue per mile: reading a trucking operation's real numbers

Loaded vs all-in revenue per mile, deadhead, cost per mile and lane profitability โ€” which freight is worth running.

Rental & Airbnb numbers: occupancy, ADR and what's left over

Why RevPAR settles the rate-versus-occupancy argument, plus channel fees, turnover cost and seasonality.

Accounting & tax firm KPIs: beating the seasonality trap

Seasonal concentration, revenue per return, realization and the recurring revenue that turns a sprint into a business.

Hotel KPIs: occupancy, ADR, RevPAR and what each booking channel really costs

Rooms filled and the rate they sold at, what the OTAs keep, direct bookings, labor per occupied room and fees in the advertised price.

Physical therapy practice KPIs worth tracking every month

Arrived visits, no-shows, what each payer really pays per visit, therapist productivity and Medicare's KX threshold.

Coaching practice KPIs: your real hourly rate, renewals and the pipeline behind them

What you earn per hour once prep and admin are counted, how long clients stay, which leads sign, and how much rests on one client.

Call center KPIs: service level, first-call resolution and what each client really pays

The service numbers your clients watch and the money numbers only you see: abandonment, SLA credits, turnover and revenue per agent hour.

Oilfield services KPIs: revenue per rig, days to pay and equipment utilization

How your work moves with the rig count in your basins and how fast operators pay for it, from field ticket to lien deadline.

Towing company KPIs: revenue per call, per truck, and what storage really collects

Calls by source, motor clubs, ETAs, storage and lien deadlines, rate caps on nonconsent tows, and insurance.

Auto sales & rental KPIs: gross per vehicle, inventory turn and fleet utilization

Front-end gross and F&I, aged inventory and floorplan interest, rental utilization, revenue per day and depreciation.

Gig driver earnings: what each hour pays after the car

Net per hour and per mile with the IRS mileage rate, active time, which app pays best where you drive, and tips.

Podcast & creator revenue: downloads, CPM, members and who takes a cut

Downloads at 30 days, CPM and sell-through, what YouTube and Patreon keep, member churn and sponsor concentration.

Comedian & performer income: what each night really pays

Net per show after travel and commission, merch per head, who books you, all-in ticket prices and the tax to set aside.

3D printing shop numbers: what a part really costs, and which products pay

Cost per part with printer time and failed prints counted, revenue per printer-hour, Etsy's fees and the design rights behind each product.

Yacht & boat charter numbers: charter days, revenue per day and money that isn't yours

Charter days per boat, revenue per day after the broker, add-ons, APA and gratuities kept out of revenue, and the six-passenger rule.

Private jet charter KPIs: revenue per flight hour, empty legs and the taxes in every quote

Revenue per occupied hour by aircraft, repositioning legs, hours flown, the federal excise tax and segment fee, and who sells your hours.

More guides on the way. Have a request? Tell us.