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Free entrepreneurial handbooks for 20 industries

If you're deciding whether to start a business rather than analysing one you already run, this is the page for you. Each handbook gives what the market is actually worth with sourced figures, the stages a business like it moves through and the mistake that stalls each one, what every revenue stream genuinely pays, and what to do in your first month. Free, no account, no email.

Pick your trade

Cigar lounge

A small market forecast to shrink โ€” and why membership, not retail, is the business.

$1.2B US cigar lounges โ€” 2026 market size (IBISWorld)

  • +7.3% a year Recent growth
  • Expected to decline The forecast

Before the lease โ†’ Opening โ†’ Year 1โ€“2 โ†’ Established

Read the cigar lounge handbook โ†’

Coaching / consulting

What the market pays, how practices actually grow, and what to do first.

$2.6B US life-coaching market โ€” 2025, growing ~9.5% a year since 2020 (IBISWorld)

  • ~$5.3B Global coaching industry
  • $75โ€“250 Typical session rate

Year 1 โ†’ Years 2โ€“3 โ†’ Years 4โ€“6 โ†’ Years 7โ€“10

Read the coaching handbook โ†’

Convenience / retail store

Why the highest-selling categories are often the worst ones, and where the money actually is.

$43.7B US convenience stores โ€” 2026, growing ~4.1% a year since 2021 (IBISWorld)

  • 58,033 Stores competing
  • Not in fuel Where margin lives

Taking over โ†’ First year โ†’ Fixing shrink โ†’ Growing basket

Read the convenience handbook โ†’

Dental practice

Why collections matter more than production, and what hygiene really does for a practice.

$196.1B US dentists โ€” 2026 market size (IBISWorld)

  • Buy or start Two routes in
  • Collections The number that matters

Associate โ†’ Buying or starting โ†’ First years โ†’ Growing

Read the dental practice handbook โ†’

E-commerce

The only three numbers that matter, and why growing revenue can still lose money.

$1.62T US e-commerce sales โ€” projected 2026, up 10.4% on 2025

  • 16.9% Share of all retail
  • ~2.5ร— Growth vs. physical retail

First 100 orders โ†’ Finding the margin โ†’ Paid acquisition โ†’ Repeat & retention

Read the e-commerce handbook โ†’

Gig economy / rideshare

What the apps actually pay once the car is paid for, and the number almost nobody tracks.

$54.2B US rideshare market โ€” 2026 โ€” Uber and Lyft hold effectively all of it

  • $42.7B Food delivery market
  • ~68% Drivers who quit within a year

Month 1โ€“2 โ†’ Month 3โ€“6 โ†’ Month 6โ€“12 โ†’ Year 1+

Read the gig economy handbook โ†’

Grocery / market

A huge market with famously thin margins โ€” and why competing on price is the losing move.

$963.3B US supermarkets & grocery โ€” 2026, ~8.1% CAGR since 2021 (IBISWorld)

  • 92,663 Businesses competing
  • Thin net margins The industry reality

Opening โ†’ Year 1 โ†’ Finding the margin โ†’ Established

Read the grocery handbook โ†’

Gym / fitness studio

Why membership alone rarely works, and the churn number that decides whether you survive.

$47.0B US gyms & fitness clubs โ€” 2026, up 1.3% โ€” a 3.6% CAGR since 2021 (IBISWorld)

  • Steady, not hot Growth character
  • Beyond membership Where margin lives

Pre-open โ†’ Year 1 โ†’ Years 2โ€“3 โ†’ Mature

Read the gym handbook โ†’

Hotel / lodging

Why the booking channel matters more than the room rate, and what a second property really costs.

$286.5B US hotels & motels โ€” 2025 market size; RevPAR forecast +3.0% for 2026 (CoStar / Tourism Economics)

  • 45,923 Properties competing
  • 62.8% US occupancy

Before you open โ†’ Year 1 โ†’ Year 2โ€“3 โ†’ Second property

Read the hotel handbook โ†’

Landscaping / home services

Route density, recurring contracts, and how to survive the off-season.

$176.7B US landscaping services โ€” 2026 market size (IBISWorld)

  • Low Barrier to entry
  • Route density What separates operators

Solo with a trailer โ†’ Building a route โ†’ First crew โ†’ Established

Read the landscaping handbook โ†’

Physical therapy practice

Reimbursement pressure, referral relationships, and why cash-pay services keep appearing.

$56.4B US physical therapists โ€” 2026 market size (IBISWorld)

  • Reimbursement The structural pressure
  • Margin Why cash-pay grew

Solo clinician โ†’ Building referrals โ†’ First hires โ†’ Established clinic

Read the physical therapy practice handbook โ†’

Podcast / creator

What advertising really pays, why almost nobody lives on it, and what does work.

$4.2B US podcast ad market โ€” 2026 estimate, up from $3.2B in 2024

  • ~1.9% Shows earning ANY ad revenue
  • ~0.3% Shows earning $100k+

Episodes 1โ€“20 โ†’ Episodes 20โ€“60 โ†’ Episodes 60โ€“150 โ†’ Episodes 150+

Read the podcast handbook โ†’

Restaurant / cafe / bar

The hardest business in this app โ€” and the numbers that decide it before you open.

$1.55T US restaurant & foodservice โ€” projected 2026 sales, up 4.8% (National Restaurant Association)

  • ~1% Real growth
  • Share, not growth What that means

Before the lease โ†’ Opening year โ†’ Years 2โ€“3 โ†’ Established

Read the restaurant handbook โ†’

Salon / barber / beauty

Chair economics, why retail matters more than it looks, and the rebooking number that decides everything.

$63.4B US hair salons โ€” 2026, growing ~2.1% a year since 2021 (IBISWorld)

  • $95.3B Hair, nail & skin combined
  • ~1 million Businesses competing

Behind a chair โ†’ Your own chair โ†’ First hires โ†’ Established shop

Read the salon handbook โ†’

Short-term rental / Airbnb

What the platform actually takes now, why occupancy assumptions sink people, and the rules that change under you.

$109.4B Global vacation rental market โ€” Airbnb alone carries 9M+ active listings and 5M+ hosts worldwide

  • 57.4% US occupancy
  • 15.5% Airbnb's cut, 2026

Before the first listing โ†’ First season โ†’ Second and third property โ†’ Portfolio

Read the short-term rental handbook โ†’

Tattoo studio

A small market where the artist is the brand โ€” and the shop is really a platform.

$1.3B US tattoo artists โ€” 2026 market size (IBISWorld)

  • Small and local What it means
  • The artist Where demand comes from

Apprentice โ†’ First chair โ†’ Your own shop โ†’ Established studio

Read the tattoo studio handbook โ†’

Tax prep / accounting

Four months of income, twelve months of costs โ€” and the fix everyone eventually finds.

$15.0B US tax preparation services โ€” 2026 market size (IBISWorld)

  • Seasonality The structural problem
  • Advisory & bookkeeping The standard fix

First season โ†’ Building the book โ†’ Beating the season โ†’ Established firm

Read the tax prep handbook โ†’

Towing / recovery

Why the contracts matter more than the trucks, and what a shrinking market means for pricing.

$11.8B US automobile towing โ€” 2026, up 0.8% on the year (IBISWorld)

  • โˆ’2.0% a year Five-year trend
  • 39,745 Operators competing

One truck โ†’ First contracts โ†’ Two to five trucks โ†’ Established yard

Read the towing handbook โ†’

Trucking / freight

The honest version โ€” including the failure rate nobody quotes you.

$906B US trucking revenue โ€” 2024, down from $1.004T in 2023 (ATA)

  • 70โ€“80% New owner-operators who exit
  • 8,000+ Carriers that shut down

Before authority โ†’ First year โ†’ Finding your lane โ†’ Second truck

Read the trucking handbook โ†’

Yacht / boat charter

A capital-heavy, weather-dependent trade where utilisation days decide everything.

$876.4M US private boat charters โ€” 2026 market size (IBISWorld)

  • $719.8M Fishing charters
  • Charter days The number that decides it

Before the boat โ†’ First season โ†’ Building the calendar โ†’ Second vessel

Read the yacht handbook โ†’

How this differs from our guides: the guides help you read the numbers of a business you already operate โ€” prime cost, revenue per mile, rebooking rate. The handbooks are for before that: market size, what to expect, and what to do first. Different question, different page.

Figures are sourced from published industry research (IBISWorld, trade associations and regulator data) and are stated with their year. They describe typical conditions, not your specific situation. Every handbook carries a note on licensing, because several of these trades are regulated and the rules are usually local. This is general information for business owners, not financial, tax, or legal advice.